The Andrew Madel Virtual Herd Campaign resources At Send a Cow we work with smallholder farmers in Africa to help them fulfil their potential. We help them understand and map out the resources available to them within their community. We teach them the agricultural principles and skills they need to integrate these into a sustainable farm. Training is given in techniques such as water harvesting, composting, vegetable growing and animal husbandry that are easily adaptable to each farmer’s needs. As they start producing enough food to feed their families and sell surplus, their confidence and self-esteem are boosted.