Get involved Fundraise Challenge events Sweet Swap challenge 2017 Give up sugar this Lent and help farmers in Africa make a healthy living from their land Join Send a Cow's sweetest fundraising challenge today. Get sponsored to give up the sugary things you love for 40 days! From 1 March - 15 April, swap sugar for healthier options. You'll be helping some of Africa's poorest people swap poverty for training, equipment and livestock. By raising just £215, you could support a family of six in our project in Ethiopia for a whole year. Join the challenge now! We'll help you with delicious sugar free recipes - some from Africa, and others from our friends at Riverford, River Cottage and Demuths.