It took us 25 years to reach 1 million people. That’s 25 years working hand in hand with families in Africa to develop a package of support that is culturally appropriate and understood. It works because we first instil confidence in people. An 'I can do it' attitude that ensures that on receipt of livestock and training, they quickly thrive. It works because it focuses on farming and families, uses locally available resources, works to re-establish community structures and isn't rushed. The result is confident people in control of their own land and of their own futures.

When our founding farmers sent the first cows to Africa they did so as a practical way of expressing their Christian faith and this heritage lives on in our values today. We are proud that some of our founding farmers are still working with us today, helping families in Africa, farmer to farmer. Their knowledge and experience has proved invaluable, helping us grow into the practical, innovative charity we are today, helping families in Africa to work their way out of poverty for good.

Send a Cow has, since its founding, been a Christian organisation that works with people of all faiths and none. We pursue our charitable objectives in accordance with the principles and values of the Christian faith. We do not evangelise or proselytise. We strive to be an equal opportunity employer and celebrate the breadth of understanding we have in our staff team in matters of faith.

We are driven by a sense of injustice that rural Africa is not confident and thriving. We believe it should be and can be with appropriate support. We know we cannot work everywhere and do everything, but where we do work we use the following values to guide us:

Our vision

A confident and thriving rural Africa

Our mission

To give communities and families the hope and the means to secure their own futures from the land

Our values

Integrity: Act with honesty, fairness and honour: treating all cases with impartiality and transparency and with no discrimination or compromise of the truth

Stewardship: Take a long-term, multi-generational view to the wise use and care of all social, economic and environmental resources – time, talent and treasure

Accountability: Build self-reliance in all our partners, organisations, teams and individuals to ensure clarity of roles, so all accept responsibility for their actions, decisions and policies

 ‘What does the Lord require of you? To act justly and to love mercy and to walk humbly with your God’ Micah 6v8