Our five year strategy leads us towards a confident and thriving Africa

Africa’s poorest need our help if they are going to have the hope and the means to secure their futures. We want to be working with one million people a year in 2020. To achieve this we must double our income and treble the size of our programmes.

Now there's a challenge!

  Download the second edition of Enterprising Africa (2016) as a pdf

Why now?

220m people go hungry in Africa every single day

47% of the continent live on less than 80p a day

Africa’s population is set to double to over 2 billion people by 2040

How we are going to do it

Currently we touch the lives of over 300,000 people in Africa per year; but as architects of change we have never stood still. We are constantly evolving and expanding what we do. To ensure every community is confident and thriving, we will continue to focus on the areas we know really transform lives: food security, gender equity, income generation and educational attendance and attainment.

But in planning to have even more impact and help even more people, we want to address five more crucial hurdles to success. Five areas which will ensure everyone we work with can have a positive future.

1. Communities

Engage everyone, including marginalised groups, in improving the dynamics of the community to broaden and strengthen the impact of projects. Also, improve gender relations at all levels of local society, for more equitably sharing of resources so everyone is working together in happier, healthier and more productive environments.

2. Youth

Encourage the young, who are a growing demographic in Africa, to see the opportunities of rural life. Help them to access and utilise education, identify a vocation and develop business opportunities. This will reduce unemployment and migration as more young people will build their futures locally and revitalise rural communities, rather than seek unrewarding work elsewhere in the cities.

3. Land

Where appropriate, broaden our approach to enable all members of rural communities to address the many and varied issues affecting the land they live on: from deforestation, water loss and soil infertility; to land ownership, land tenure and land grabbing.

4. Enterprise

Encourage small businesses so people have diversified and varied incomes which will help secure their futures against unexpected shocks like crop failures and natural disasters. In partnership, in a bid to stimulate local economies, share skills of cooperative and collective marketing, bulk processing, storage and sales, access to services and markets and value chain development.

5. Dependency

Demonstrate that hand ups work better than handouts and help change mind-sets by asking “what do you have?” instead of the usual “what do you need?” Encourage people to envision a future which they can make happen rather than assume change can only come from outside.

It's a big ask, but we know that working together we can change lives forever.