We are very excited to have joined forces with Starbucks to help struggling smallholder farmers in Rwanda’s coffee growing regions.

Starbucks are donating £250,000 to launch the Coffee + Cows project with us in Rwanda. The three year project will directly benefit over 3,000 people by providing them with training in sustainable farming techniques and social development, livestock and ongoing support.

As part of the partnership, drinks from the Starbucks Chilled Classics range of chilled coffees will feature a special, limited edition African design and the Send a Cow logo which go on sale from August across Europe. Also make sure to look out for us in your local Starbucks store! 

Send a Cow CEO, Paul Stuart said:

This is by far the biggest corporate partnership Send a Cow has ever secured and with Starbucks’ support we’ve been able to start an entirely new project in Rwanda. We may differ massively in scale, but our two organisations share similar values when it comes to sustainability and supporting smallholder farmers.

Origins

Our relationship with Starbucks began in 2014 when a Starbucks employee visited Rwanda. He went as part of a trip with Starbucks called the Origin Experience to learn more about the sourcing of their coffee. Feeling inspired he began a fundraising campaign to raise money for Send a Cow across Starbucks stores in the North West.

Since then, Starbucks has raised over £100,000 for Send a Cow (that’s the equivalent of 153 cows!) through customer donations and staff fundraising. More Starbucks staff members have been on Origin Experience trips and have been encouraged to fundraise.

Becca Turner visited Rwanda in 2016 and has been supporting Send a Cow ever since. This year she is raising money by selling a beautiful Coffee + Cows inspired illustration she has created. Becca says: 

Being in Rwanda with Send a Cow ignited even more drive and determination to support where possible; not only within the coffee industry but in the communities and countries that we depend on so much.

This year staff are continuing to support us with their own fundraising, taking on a whole host of different challenges. You can read about Starbucks director of campaign planning, Jimmy, and his fundraising efforts here 

We're thrilled to be working with Starbucks again. With their support, we look forward to implementing real change in rural Rwanda.