Why do we collect this information? We collect personal information from you to enable us to administer your donations correctly, and to help us build a positive relationship by contacting you in a way that is personal and relevant to you. This also helps Send a Cow to be as efficient as possible in using its resources for marketing and other contact with supporters. We use data you provide us with, in combination with the contact permissions you agree to at the time we collect your data. You can change your contact preferences at any time by contacting us. There are some communications that we are required to send regardless of your contact preferences. These are essential communications, deemed necessary to fulfil our administrative obligations to you. This would include Direct Debit confirmations and advanced notices, thank you letters, Gift Aid confirmation letters and querying returned mail, incomplete cheques or bounced Direct Debit payments with you. There may be occasions where we are required to collect your email and telephone number to complete an order on our website. In these cases we will always give you the option to opt in to other forms of marketing communication using your details. Gift Aid In order to claim Gift Aid on your donations from the HMRC, we need to hold records of your name and address, your tax status and donation details. Ensuring this information is accurate ensures that we claim Gift Aid correctly and can increase the value of the donations you give to us. Financial Audit We need to hold information about donations that you give to us to meet financial auditing requirements but also to help us understand how you support Send a Cow so that we can talk to you about fundraising and supporting our work in a way that is relevant to you. Areas of Interest We may hold information about your particular areas of interest so we can send information to you about those aspects of our work. For example if you tell us you have a particular link with Kenya, we may then contact you in the future about a new Kenya project we are setting up. Address Information We hold your address details so that, if we have your permission, we can post newsletters, appeals and other information to you. We will also hold your address information on our database so that if you request us to no longer contact you, we can keep a record to ensure we remove you from any mailings in the future.