All the information we keep is stored on a secure database held on a server within the EU.  If you donate from outside of the UK, your data will be stored on this system and in line with European Data Protection Directives.

Depending on your relationship with Send a Cow, and the preferences you have indicated, data we hold may be used by us for the following purposes to support Send a Cow’s charitable mission and for your benefit to ensure that we process your donation correctly and contact you in a way that is personal and relevant.  Whenever we process data we will always consider your personal rights and you have a right to object to the way that we use your data if you wish by contacting us 

  • Send you promotional, marketing or fundraising information by post, telephone or electronic means. These types of communications can include:
    • News and updates about Send a Cow, such as our twice yearly Lifeline newsletter and monthly e-newsletters.
    • Fundraising appeals or to ask you to consider supporting us in other ways such as taking part in events
    • Other relevant communications based upon your relationship with Send a Cow
    • Informing you of other activities, or events related to Send a Cow such as volunteering, retail and corporate partnerships
  • Data screening and cleansing. We regularly review our records to ensure they are as accurate as possible. We may consult alternative sources in order to undertake these checks such as:
    • Royal Mail National Change of Address database (NCOA) to ensure that we don’t send mail to old addresses
    • Deceased Records (Mortascreen) to ensure that we do not cause upset by contacting somebody who has recently deceased
  • Tailoring what we tell you about.  We may use existing data about your previous engagement with Send a Cow to find relevant information for particular activities or to tailor communication. Examples might be:
    • That you live in a particular postcode catchment near to an event we are holding
    • That you previously gave to a match funded appeal (such as DFID Aid Match) which we have the opportunity to repeat
  •  To send you surveys, and for market research purposes
  •  Tools may be used to monitor the effectiveness of our communications with you, including email tracking, which records when an e-newsletter from us is opened and/or how many links are clicked within the message. The data from this tracking is generally used in an aggregated and anonymized form.
  • Research to help us understand our donors and potential donors.

If you do not want Send a Cow to do research or profiling work in relation to your information, you can tell us by emailing [email protected]  To help you decide, the following explains how and why we do this work and in what circumstances. 

Being targeted and appropriate in our fundraising is more cost effective for Send a Cow, helping us to support more farming families in Africa.  We may combine the information you have given us with other publicly available information using sources such as The Charity Commission, Companies House and company websites. We will use this information to create a profile of your interests and preferences, where they are relevant to engaging with Send a Cow.  We do this to help us determine whether and in what ways you might be interested in helping us.  Examples might be:

  • That you are a director of a company with an agricultural focus
  • That you are a trustee of a grant making trust that exists to support development work in Africa
  • That you are a known philanthropist with an interest in and potential to give to our work

Our Send a Cow fundraising staff carry out this work in house.  Such research would be carried out where we have an opportunity to engage at a significant level or depth (so we do not research or profile the majority of our donors or other interested parties).  Examples might be:

  • When you are meeting with our CEO or a trustee or engaging with our Senior Advisory Group
  • When you have been referred by an existing high level Send a Cow donor in your peer group who has introduced you to our work and you would like to meet with us
  • When you have self-identified through a high level gift or other senior level engagement

We also do this work to try to minimize any negative impact on your relationship with Send a Cow.  Examples might be:

  • Asking for a donation or an inappropriate level of donation
  • Trying to engage you in activities about which you have no interest or no influence

Where you are not already a Send a Cow supporter, we will provide this privacy notice to you at the first available opportunity after any engagement with you. 

If you have any questions about our supporter research work or if you would like to tell us more about yourself and your interests in relation to Send a Cow please get in touch.

  • Due diligence research

Send a Cow’s trustees have a duty to ensure that there is no reputational or other risk to the organization in accepting a gift or other support. We may therefore need to carry out research which is necessary to ensure we comply with this duty.  For more information on the type of information required and the circumstances when this might apply, you can visit this Charity Commission link: and refer to Chapter 2, Tool 6: Know your donor